doi.org/10.1016/j.ijresmar.2018.12.002

Review paper

The impact of digital transformation on the retailing value chain

Werner Reinartz,Nico Wiegand,Monika Imschloss

International Journal of Research in Marketing7.50

Volume: 36, Issue: 3, Pages: 350 - 366

Published: Jan 25, 2019

Paper Fields

Paper Details

Title

The impact of digital transformation on the retailing value chain

DOI

doi.org/10.1016/j.ijresmar.2018.12.002

Published Date

Jan 25, 2019

Journal

International Journal of Research in Marketing

Volume

36

Issue

3

Pages

350 - 366

Notes

History