Perceived helpfulness of eWOM: Emotions, fairness and rationality
Volume: 53, Pages: 101748 - 101748
Published: Mar 1, 2020
Abstract
Consumers use online reviews to help make informed purchase decisions. This paper extends existing research by examining how content of online reviews influences perceptions of helpfulness by demonstrating how different emotions can influence helpfulness of both product and service online reviews beyond a valence-based approach using cognitive appraisal theory and attribution theory. This research contributes to existing knowledge regarding the...
Paper Details
Title
Perceived helpfulness of eWOM: Emotions, fairness and rationality
Published Date
Mar 1, 2020
Volume
53
Pages
101748 - 101748
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