‘Alternative Hedonism’: Exploring the Role of Pleasure in Moral Markets

Volume: 166, Issue: 1, Pages: 143 - 158
Published: Sep 30, 2020
Abstract
‘Fair trade’, ‘ethical’ and ‘sustainable’ consumption emerged in response to rising concerns about the destructive effects of hedonic models of consumption that are typical of late capitalist societies. Advocates of these ‘markets for virtue’ sought to supplant the insatiable hedonic impulse with a morally restrained, self-disciplining disposition to consumption. With moral markets currently losing their appeal, we respond to the tendency to...
Paper Details
Title
‘Alternative Hedonism’: Exploring the Role of Pleasure in Moral Markets
Published Date
Sep 30, 2020
Volume
166
Issue
1
Pages
143 - 158
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