Psychology

Programming language

Loyalty

Social psychology

Artificial intelligence

Customer intelligence

Service quality

Customer advocacy

Business

Loyalty business model

Customer engagement

Service (business)

Marketing

Political science

Tourism

Social media

Perspective (graphical)

Computer science

Customer retention

Construct (python library)

Place attachment

Service Industries Journal

Drawing on a service-dominant (S-D) logic perspective, this study identifies key antecedents and consequences of tourism customer engagement, which remain nebulous to date. We develop a structural model that is tested on a sample of 310 customers at different tourist destination sites and attractions in India. The results reveal a positive effect of place authenticity and place attachment on customer engagement. The findings also indicate customer engagement's positive effect on the development of customer trust, brand loyalty, and co-creation. Third, we identify customer engagement's mediating role in the effect of place attachment and place authenticity on customer trust, loyalty, and co-creation. Specifically, place authenticity was found to exert a partial mediating effect in the association between place attachment and customer engagement. As such, this research bids newer insight into the role of tourism-based customer engagement, from which we develop relevant implications.

Tourism-based customer engagement: the construct, antecedents, and consequences