doi.org/10.1016/j.jbusres.2018.12.071

Strategic orientation, innovation performance and the moderating influence of marketing management

Pamela Adams
7
,
Isabel Maria Bodas Freitas
15
,
Roberto Fontana
19
Journal of Business Research9.80
Volume: 97, Pages: 129 - 140
Published: Jan 8, 2019
Paper Fields
Paper Details
Title
Strategic orientation, innovation performance and the moderating influence of marketing management
DOI
doi.org/10.1016/j.jbusres.2018.12.071
Published Date
Jan 8, 2019
Journal
Journal of Business Research
Volume
97
Pages
129 - 140
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