Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
Abstract
Firms increasingly use innovation tournaments to crowdsource innovation ideas from customers. This article uncovers antecedents and consequences of customers’ participation intensity over the course of a tournament. More specifically, the authors theorize on the effects that the type and timing of moderating feedback have on tournament participants’ participation intensity, as well as the effect of the latter on idea quality. Through two...
Paper Details
Title
Tournaments to Crowdsource Innovation: The Role of Moderator Feedback and Participation Intensity
Published Date
Jan 2, 2019
Journal
Volume
83
Issue
2
Pages
138 - 157
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