Let me entertain you – Increasing overall store satisfaction through digital signage in retail waiting areas
Abstract
Despite the growing interest in waiting perception management, no study has yet explored how environmental distracters in retailing waiting areas influence overall store satisfaction. This field experiment revealed that digital signage mounted at the checkout area of a grocery store positively influenced overall store satisfaction by distracting shoppers from monitoring queuing time. The presence of a digital signage system reduced the perceived...
Paper Details
Title
Let me entertain you – Increasing overall store satisfaction through digital signage in retail waiting areas
Published Date
Mar 1, 2019
Volume
47
Pages
331 - 338
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