Helping one or helping many? A theoretical integration and meta-analytic review of the compassion fade literature

Researchers and practitioners in the area of charitable giving have long lamented the tendency to offer greater aid to one person who is suffering rather than to a large group with the same needs. Demonstrations of such compassion fade are common in the literature, although different explanations for these findings exist. To reconcile both past theory and empirical research, we utilized a dual concern framing (De Dreu, 2006; Pruitt & Rubin,...