Case XI: Amazon’s DNA: Driving Technology Innovation in the Digital Economy

Published on Jan 1, 2019
· DOI :10.1007/978-981-13-2628-8_13
Xiaoming Zhu (China Europe International Business School)
On December 5, 2016, Amazon went way off script again by opening Amazon Go, an offline retail store in Seattle, where customers could pick up goods and just walk out, without having to queue up and pay at the checkout.
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The article discusses the business strategy of Internet company Amazon's Chief Executive Officer (CEO) Jeff Bezos, focusing on Bezos as the top choice on the magazine's list of best-performing chief executive officers (CEOs) for 2014. Topics include how he developed the financial strategy to grow the company, the development of the company's purchase program Amazon Prime, and re-investing in the company to diversify the company's industries. It also includes an excerpt from an interview with Bez...
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