Case XI: Amazon’s DNA: Driving Technology Innovation in the Digital Economy
Published on Jan 1, 2019
· DOI :10.1007/978-981-13-2628-8_13
Xiaoming Zhu (China Europe International Business School)
On December 5, 2016, Amazon went way off script again by opening Amazon Go, an offline retail store in Seattle, where customers could pick up goods and just walk out, without having to queue up and pay at the checkout.