The influence of culture on impulse buying

Volume: 36, Issue: 1, Pages: 12 - 23
Published: Jan 14, 2019
Abstract
Purpose This study aims to expand the understanding of impulse buying behavior by looking further into the role of culture in cross-cultural contexts. Design/methodology/approach A cross-cultural questionnaire was administered across three countries, namely, Sweden, Turkey and Vietnam. Findings Culture impacts impulse buying behavior of subjects with different cultural backgrounds. However, the findings also indicate that other factors may...
Paper Details
Title
The influence of culture on impulse buying
Published Date
Jan 14, 2019
Volume
36
Issue
1
Pages
12 - 23
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