Unraveling mechanisms of value cocreation in festivals.

Volume: 23, Issue: 1, Pages: 41 - 60
Published: Feb 1, 2019
Abstract
The aim of this qualitative case study is to explore the mechanisms underlying value cocreation in the context of networked festival productions. Applying the managerial perspective, this study particularly explores why cocreation represents a valuable factor in networked festival productions and how the activities are conducted in the value creative platform, namely conversational space. Considering festivals as services in their host...
Paper Details
Title
Unraveling mechanisms of value cocreation in festivals.
Published Date
Feb 1, 2019
Volume
23
Issue
1
Pages
41 - 60
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