The effect of non-verbal messages on Muslim tourists’ interaction adaptation: A case study of Halal restaurants in China

Halal tourism, an under-researched area, has gained significant popularity in recent years. The present study develops a research model of Halal restaurants’ non-verbal messages to tourists that lead to their offensiveness and their interaction adaptation, which determine their behaviors. In particular, this paper examines (1) how non-verbal messages—defined as those that are not delivered face-to-face—trigger consumers’ interaction adaptation;...