Keeping the user in the cloud: a cognitive social capital antecedent to use continuance and trust-commitment in personal cloud storage services

While personal cloud storage services are popular, providers experience difficulty retaining users. Two explanations of user continuance intention, being use continuance theory and trust-commitment theory, emerge from prior literature. However, there is no unifying theoretical lens to reconcile these two explanations. We use a cognitive social capital explanation to unify these two literature streams. We apply our research model to 237 cloud...