Life style and Alcohol: A Different Perspective for Alcohol Warning Labels

Published: Jan 3, 2017
Abstract
This paper contributes insights for alcohol warning labels by contextualizing drinking as a part of consumers’ broader life activities. Drawing on Schramm’s Communication Theory (1954) which emphasises the necessity of sender and receiver sharing a common field of experience, we argue that effective alcohol warning labels should reflect drinkers’ life contexts. null Data were collected using both narrative interviews and diaries from 25...
Paper Details
Title
Life style and Alcohol: A Different Perspective for Alcohol Warning Labels
Published Date
Jan 3, 2017
Journal
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