Life style and Alcohol: A Different Perspective for Alcohol Warning Labels
Published: Jan 3, 2017
Abstract
This paper contributes insights for alcohol warning labels by contextualizing drinking as a part of consumers’ broader life activities. Drawing on Schramm’s Communication Theory (1954) which emphasises the necessity of sender and receiver sharing a common field of experience, we argue that effective alcohol warning labels should reflect drinkers’ life contexts. null Data were collected using both narrative interviews and diaries from 25...
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