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doi.org/10.1007/s11747-018-0621-6
Online relationship marketing
Lena Steinhoff
13
,
Denni Arli
33
,
...,
Irina V. Kozlenkova
9
View all 4 authors
Journal of the Academy of Marketing Science
10.10
Volume: 47, Issue: 3, Pages: 369 - 393
Published
: Dec 19, 2018
286
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Paper Fields
Business
Online advertising
Knowledge management
The Internet
World Wide Web
Marketing
Marketing management
Brand relationship
Computer science
Social media
Relationship marketing
Brand management
Digital marketing
Customer relationship management
Paper Details
Title
Online relationship marketing
DOI
doi.org/10.1007/s11747-018-0621-6
Published Date
Dec 19, 2018
Journal
Journal of the Academy of Marketing Science
Volume
47
Issue
3
Pages
369 - 393
Notes
History
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