E-Commerce Corporations (ECCs) Internationalization: A Case Exploration: An Abstract

Abstract
The growth of global e-commerce present significant opportunities for global expansion. Yet, it has not leveled the playing field between emerging markets e-commerce corporations (EM-ECCs) and advanced markets ECCs (AM-ECCs). While AM-ECCs have been expanding overseas with considerable success, EM-ECCs have been less disposed to internationalize and content to serve and defend their home turfs against foreign rivals wielding monopolistic...
Paper Details
Title
E-Commerce Corporations (ECCs) Internationalization: A Case Exploration: An Abstract
Published Date
May 23, 2018
Pages
597 - 597
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