“Think entrepreneur - think male”: a task and relationship scale to measure gender stereotypes in entrepreneurship

Volume: 15, Issue: 3, Pages: 749 - 772
Published: Nov 19, 2018
Abstract
Building on the think manager – think male paradigm, this study tested the psychometric properties of an “Entrepreneurial Task and Relationship” (ETR) scale to assess gender stereotypes in entrepreneurship. The sample was composed of 1056 non-entrepreneurs and 178 entrepreneurs. Non-entrepreneurs rated the characteristics of: 1) a successful entrepreneur (n = 348); 2) a successful female entrepreneur (n = 360); and 3) a successful male...
Paper Details
Title
“Think entrepreneur - think male”: a task and relationship scale to measure gender stereotypes in entrepreneurship
Published Date
Nov 19, 2018
Volume
15
Issue
3
Pages
749 - 772
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