Associative processes as determinants of attitudes and judgements
Issue: 4
Published: Jan 1, 2018
Abstract
This article proposes a model describing the nature of associative processes as diagnostic cues for formulating attitudes and judgments. The assumption of the model is that attitudes, judgments and behaviours are based on how people selectively activate, interpret and integrate previously associated signals (selectively limiting the excess of information from both the senses and from our immediate environment). The model specifies which factors...
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