Facebook versus Instagram: How perceived gratifications and technological attributes are related to the change in social media usage

Volume: 56, Issue: 2, Pages: 156 - 167
Published: Jun 1, 2019
Abstract
The main purpose of this study is to explore which factors of users’ perceived gratifications and technology attributes are associated with changes in the usage level of Facebook and Instagram...
Paper Details
Title
Facebook versus Instagram: How perceived gratifications and technological attributes are related to the change in social media usage
Published Date
Jun 1, 2019
Volume
56
Issue
2
Pages
156 - 167
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