The impact of virtual, augmented and mixed reality technologies on the customer experience
Abstract
null null The arrival of Virtual-Reality, Augmented-Reality, and Mixed-Reality technologies is shaping a new environment where physical and virtual objects are integrated at different levels. Due to the development of portable and embodied devices, together with highly interactive, physical-virtual connections, the customer experience landscape is evolving into new types of hybrid experiences. However, the boundaries between these new realities,...
Paper Details
Title
The impact of virtual, augmented and mixed reality technologies on the customer experience
Published Date
Jul 1, 2019
Journal
Volume
100
Pages
547 - 560
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Notes
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