Marketing

Influencer marketing

World Wide Web

Relationship marketing

Communication

Source credibility

Computer science

Business

Advertising

Psychology

Marketing management

Social media

Political science

Value (mathematics)

Affect (linguistics)

Machine learning

Credibility

Journal of Interactive Advertising

In the past few years, expenditure on influencer marketing has grown exponentially. The present study involves preliminary research to understand the mechanism by which influencer marketing affects...

Influencer Marketing: How Message Value and Credibility Affect Consumer Trust of Branded Content on Social Media