Who are the future seaweed consumers in a Western society? Insights from Australia

Purpose The purpose of this paper is to profile the consumers who are likely to eat seaweed products in Australia. Design/methodology/approach The study was conducted as an online survey among 521 Australian consumers. Binary logistic regression modelling was used to profile the consumers. Findings The paper identifies education, familiarity, food neophobia (FNeo), symbolic value of food consumption, health consciousness, as well as snacking...