Customer experience in omni-channel banking services

Volume: 23, Issue: 3-4, Pages: 190 - 199
Published: Oct 26, 2018
Abstract
The banking industry is experiencing rapid and widespread changes due to advances in technology that go hand-in-hand with the customer demands for real-time, personalized and seamless banking experience. Along with this development, omni-channel orientation is becoming an inherent feature of banking services. However, its role has not yet been thoroughly understood, specifically in this context. The purpose of this study is to create in-depth...
Paper Details
Title
Customer experience in omni-channel banking services
Published Date
Oct 26, 2018
Volume
23
Issue
3-4
Pages
190 - 199
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