Influential media partners - How media firms can incentivise professional social media influencers to generate value for them

During recent years, a more interactive internet caused for a digital equivalent of opinion leaders to emerge: influencers. Influencers are understood to have the ability to influence a particular group of people through social media or blogs. They are different from the more traditional concept of celebrities where influencers could also be everyday people, who use the internet to reach their accumulated following through the visual and...