Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum

Volume: 60, Issue: 6, Pages: 589 - 610
Published: Sep 3, 2018
Abstract
This article presents a study of young voter engagement in relation to the EU referendum—a democratic vote on the United Kingdom’s membership of the European Union. Using the marketing concept of engagement, we examine how young voters engaged cognitively, emotionally, and behaviorally with the referendum and its associated campaigns. A mixed-method study combining multiple-phase questionnaires, longitudinal social network analysis of Twitter,...
Paper Details
Title
Marketing Brexit: An exploratory study of young voter engagement in relation to the EU referendum
Published Date
Sep 3, 2018
Volume
60
Issue
6
Pages
589 - 610
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