Is cash always king? Bundling product-cause fit and product type in cause-related marketing

Volume: 35, Issue: 12, Pages: 990 - 1009
Published: Sep 27, 2018
Abstract
No abstract.
Paper Details
Title
Is cash always king? Bundling product-cause fit and product type in cause-related marketing
Published Date
Sep 27, 2018
Volume
35
Issue
12
Pages
990 - 1009
Citation AnalysisPro
  • Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
  • Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.