Putting eggs in a different basket: a typology of Islamic symbols and services

Volume: 9, Issue: 4, Pages: 935 - 950
Published: Sep 26, 2018
Abstract
This study aims to explore how consumers gain identity from consumption of religious symbols in a Muslim, collectivist cultural context.,The authors interviewed 63 consumers, recruited by means of a purposive sampling technique. The interviews focused on exploration of Islamic services and religious symbols which were later categorized as high and low religious symbols and services.,The results reveal a typology of religious symbols and Islamic...
Paper Details
Title
Putting eggs in a different basket: a typology of Islamic symbols and services
Published Date
Sep 26, 2018
Volume
9
Issue
4
Pages
935 - 950
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