The interactive mobile social media advertising: An imminent approach to advertise tourism products and services?
Abstract
Marketing tourism products traditionally were confined to conventional advertising tools. With the enhancement of mobile technologies and the emergence of social networking sites, a new platform of advertising has emerged. Mobile social media advertising refers to the use of social networking sites on mobile devices to advertise tourism products and services. However, many tourism organizations are skeptical, particularly if tourists are ready...
Paper Details
Title
The interactive mobile social media advertising: An imminent approach to advertise tourism products and services?
Published Date
Dec 1, 2018
Journal
Volume
35
Issue
8
Pages
2270 - 2288
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