Towards a better understanding of fashion clothing purchase involvement
Abstract
Purpose This study aims to concern with Malaysian consumer involvement in fashion clothing. To achieve this, materialism, fashion clothing involvement and religiosity are examined as drivers of fashion clothing purchase involvement. Design/methodology/approach Gender, race and age are explored to have better understanding of fashion clothing purchase involvement in Malaysia. Data were gathered using a Malaysian university student sample,...
Paper Details
Title
Towards a better understanding of fashion clothing purchase involvement
Published Date
Sep 11, 2018
Journal
Volume
9
Issue
3
Pages
544 - 559
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Notes
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