Blinded by the light? Analyzing sustainability authenticity, customer service perceptions, and halo effects

Purpose The purpose of this paper is to evaluate how service perceptions influence customer views of the authenticity of corporate sustainability claims. The goal of this paper is to help supply chain decision-makers better understand boundary conditions in order to design more enduring and impactful sustainability programs. Design/methodology/approach The authors employ behavioral experiments, subjecting two theoretically derived hypotheses to...