Reciprocity and commitment in online travel communities

Volume: 119, Issue: 2, Pages: 397 - 411
Published: Mar 11, 2019
Abstract
Purpose With social exchange theory as a basis, the purpose of this paper is to seek a better understanding of advice processes in online travel communities, which offer crucial advice for travelers’ decisions. It also predicts that relational capital variables (commitment, reciprocity perceptions) moderate the main relationships. Design/methodology/approach Data from a web survey of 456 users of online travel communities affirm the scale’s...
Paper Details
Title
Reciprocity and commitment in online travel communities
Published Date
Mar 11, 2019
Volume
119
Issue
2
Pages
397 - 411
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