M-payment adoption for bottom of pyramid segment: an empirical investigation

Purpose The purpose of this paper is to examine m-payment adoption for the bottom of pyramid (BoP) segment in a developing country context. Design/methodology/approach A questionnaire was distributed to 247 BoP customers in Bangladesh. Data were analysed by employing confirmatory factor analysis and Structural Equations Modelling. Findings The results show that performance expectancy (PE), effort expectancy (EE), facilitating conditions (FC),...