Hedonic Contrast Effects Are Larger When Comparisons Are Social

Published on Aug 1, 2019in Journal of Consumer Research
· DOI :10.1093/JCR/UCY070
Carey K. Morewedge27
Estimated H-index: 27
(BU: Boston University),
Meng Zhu9
Estimated H-index: 9
(Johns Hopkins University),
Eva C. Buechel8
Estimated H-index: 8
(SC: University of Southern California)
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