A Study on the Influence of the Information Characteristics of Airline Social Media on e-WOM, Brand Equity and Trust

Volume: 12, Issue: 1, Pages: 289 - 300
Published: Sep 28, 2018
Abstract
No abstract.
Paper Details
Title
A Study on the Influence of the Information Characteristics of Airline Social Media on e-WOM, Brand Equity and Trust
Published Date
Sep 28, 2018
Volume
12
Issue
1
Pages
289 - 300
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