Political identity, preference, and persuasion
Abstract
The current research examines how political identity shapes preferences for objects and messages that highlight either equality or hierarchy. We find that liberals show a greater preference for an object associated with less as opposed to more hierarchy, whereas conservatives do not exhibit such a preference (Study 1). We also find that liberals are more persuaded by persuasive appeals that endorse equality rather than hierarchy, whereas...
Paper Details
Title
Political identity, preference, and persuasion
Published Date
Sep 12, 2018
Journal
Volume
13
Issue
4
Pages
177 - 191
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Notes
History