Brand management practices in emerging country firms – exploring the patterns of variation and its impact on firm performance
Volume: 23, Issue: 3, Pages: 447 - 473
Published: Jan 1, 2018
Abstract
JEEMS Journal of East European Management Studies , Seite 447 -...
Paper Details
Title
Brand management practices in emerging country firms – exploring the patterns of variation and its impact on firm performance
Published Date
Jan 1, 2018
Volume
23
Issue
3
Pages
447 - 473
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