Influences of ‘appscape’ on mobile app adoption and m-loyalty

Volume: 45, Pages: 132 - 141
Published: Nov 1, 2018
Abstract
Influence of visual aesthetics in product design, service environments and websites are well explored but increasing usage of mobile interfaces and the different use context demand investigation of influence of visual aesthetics of mobile app interfaces – ‘appscapes’ on mobile app adoption and m-loyalty. In this study, the conceptual model is developed by applying Kaplan's information processing model from environmental psychology and...
Paper Details
Title
Influences of ‘appscape’ on mobile app adoption and m-loyalty
Published Date
Nov 1, 2018
Volume
45
Pages
132 - 141
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