Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action
Abstract
As modern societies have become increasingly diverse, we witness elevated tensions between different cultural groups. Through spaces and representations they create, marketers provide interaction for various groups and we argue that marketing science, education and practice can play a transformative role in addressing these tensions. Towards this end, this paper contributes in three areas. First, we examine the structures and mechanisms...
Paper Details
Title
Constructing a bridge to multicultural marketplace well-being: A consumer-centered framework for marketer action
Published Date
Jul 1, 2019
Journal
Volume
100
Pages
339 - 353
Citation AnalysisPro
You’ll need to upgrade your plan to Pro
Looking to understand the true influence of a researcher’s work across journals & affiliations?
- Scinapse’s Top 10 Citation Journals & Affiliations graph reveals the quality and authenticity of citations received by a paper.
- Discover whether citations have been inflated due to self-citations, or if citations include institutional bias.
Notes
History