An experimental study on the role of augmented reality content type in an outdoor site exploration

Overlaying a building with images from the past can be an engaging way to explore a historic site. However, little is known about what type of content functions well when using augmented reality (AR) in outdoor contexts. This research investigates how different types of AR content – such as text or image – can affect the flow experience as well as other user affective and behavioural responses. We ran an experimental study with 85 participants...