Chinese urban resident willingness to pay for green housing based on double-entry mental accounting theory

Promotion and use of green housing is an important way to reduce building energy consumption, achieve emission reduction targets, and improve residential environments. In the process of consumer choice of green housing, residents’ psychological behaviors, product characteristics of green housing, and option framing methods all have an important influence on the willingness to pay (WTP). This paper analyzed WTP for green housing using two sets of...