Living Innovation: From Value Creation to the Greater Good

Published on Aug 31, 2018
Sang M. Lee59
Estimated H-index: 59
(NU: University of Nebraska–Lincoln),
Seongbae Lim9
Estimated H-index: 9
(St. Mary's University)
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Abstract
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27 Citations
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The Industry 4.0 era has brought a shift in consumers’ purchasing behaviors from traditional retailing to online and/or mobile channels, triggered by advanced digital technologies and an easy access to the global market. Smart digital devices and advanced technologies have enabled “untact” service, facilitating customer encounters without a face-to-face contact with employees. This study presents the concept of untact service based on a review of the literature on technology-enabled customer enc...
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Innovative new ideas are no longer bound by internal R&D efforts of the organisation. Many successful innovation ideas stem from external sources, especially engaged customers. This study investigates motivation triggers for customer participation in co-creation of value with the firm by using a dual-research approach: grounded theory to explore the factors that motivate customers to participate in value co-creation, and a survey to identify the primary triggers of customer value co-creation. Si...
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