Heterogeneous preferences with respect to food preparation time: Foodies and quickies

Volume: 71, Pages: 233 - 241
Published: Jan 1, 2019
Abstract
Time scarcity is an important driver for food choices. Despite this, little research has been conducted on the preferences of consumers and their willingness to pay for reduced food preparation times. We have explored consumer preferences with respect to saving time in cooking, using a payment card technique with an online survey on a sample of German (486 in number) and Italian (494) consumers. Our findings differ from those of other studies on...
Paper Details
Title
Heterogeneous preferences with respect to food preparation time: Foodies and quickies
Published Date
Jan 1, 2019
Volume
71
Pages
233 - 241
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