Unfolding market vision quality: understanding its dimensions, drivers, and before-launch performance

Volume: 28, Issue: 2, Pages: 123 - 135
Published: Feb 17, 2020
Abstract
While prior research has recognised the importance of developing radical and really new product innovations for long-term business success, the factors underpinning successful development...
Paper Details
Title
Unfolding market vision quality: understanding its dimensions, drivers, and before-launch performance
Published Date
Feb 17, 2020
Volume
28
Issue
2
Pages
123 - 135
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