The Effects of Institution-Based Trust on Community Commitments
Abstract
This study investigates how institution-based trust affects community members' commitments toward their online communities. Drawing on trust and regulatory focus theory, our research model explains that institution-based trust (situational normality and structural assurance) influences members' community commitments and that members' regulatory foci (promotion- and prevention-focus) moderate the impacts of institution-based trust on community...
Paper Details
Title
The Effects of Institution-Based Trust on Community Commitments
Published Date
Jul 25, 2018
Journal
Volume
49
Issue
3
Pages
34 - 53
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Notes
History