Virtually enhancing the real world with holograms: An exploration of expected gratifications of using augmented reality smart glasses

Integrating virtual objects into the physical world is about to become real. Augmented reality smart glasses (ARSG), such as Microsoft HoloLens and other head‐mounted displays, allow users to augment and enhance their subjective perceptions of reality. However, extant research lacks findings to explain why people intend to use ARSGs in particular situations. To address this highly relevant research gap, this study proposes and tests a...