Booking now or later: Do online peer reviews matter?

Volume: 77, Pages: 147 - 158
Published: Jan 1, 2019
Abstract
null null Consumers always face a tradeoff between making a purchase decision now and continuing information searching with delayed purchase decision. This study extends extant literature by empirically investigating the effects of online peer reviews on consumers’ timing of booking a restaurant using a merged data set of online peer reviews and consumer reservation records. The results show that the rating valence, rating variation, and review...
Paper Details
Title
Booking now or later: Do online peer reviews matter?
Published Date
Jan 1, 2019
Volume
77
Pages
147 - 158
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