The Smile-Seeking Hypothesis: How Immediate Affective Reactions Motivate and Reward Gift Giving
Abstract
People making decisions for others often do not choose what their recipients most want. Prior research has generally explained such preference mismatches as decision makers mispredicting recipients’ satisfaction. We proposed that a “smile-seeking” motive is a distinct cause for these mismatches in the context of gift giving. After examining common gift options for which gift givers expect a difference between the recipients’ affective reaction...
Paper Details
Title
The Smile-Seeking Hypothesis: How Immediate Affective Reactions Motivate and Reward Gift Giving
Published Date
Jun 19, 2018
Journal
Volume
29
Issue
8
Pages
1221 - 1233
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