Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018

Volume: 12, Issue: 1, Pages: 772 - 781
Published: May 1, 2018
Abstract
Medicine and the pharmaceutical industry have a long and rich history of events. The transition from magic to modern medication was gradually achieved over thousands of years of evolution. Ambroise Pare, a French anatomist and surgeon from the 16th century, stated that it was very simple: “The doctor cares, God heals.” The medical-industrial complex appears to grow much faster than the economic power. And this is because the system is oriented...
Paper Details
Title
Marketing of luxury events. Case study on the tenth Congress of anti-aging medicine, Bucharest, 2018
Published Date
May 1, 2018
Volume
12
Issue
1
Pages
772 - 781
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