Sustainability certification and product substitutability: Evidence from the seafood market
Abstract
Ecolabels address the asymmetry of information between producers and consumers regarding credence attributes. If consumers prefer a product with an ecolabel, the label will create product differentiation and a reduction in substitutability between ecolabeled and non-labeled products. Fisheries certification programs for sustainability have rapidly increased their significance within international seafood markets as a mechanism to create...
Paper Details
Title
Sustainability certification and product substitutability: Evidence from the seafood market
Published Date
Aug 1, 2018
Journal
Volume
79
Pages
92 - 100
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