The many faces of sustainability-conscious consumers: A category-independent typology
Abstract
Responding to the global call for a “sustainable economy” requires meaningful insights into sustainability-conscious consumers and their actual buying behaviors. Sustainable consumption is not an all-or-nothing phenomenon because it encompasses several distinct behavioral patterns and consumption types. Therefore, companies are well advised to recognize multiple types of sustainability-conscious consumers with different expectations, attitudes,...
Paper Details
Title
The many faces of sustainability-conscious consumers: A category-independent typology
Published Date
Oct 1, 2018
Journal
Volume
91
Pages
83 - 93
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Notes
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